Downtown St. Cloud Alliance Announces New Strategic Plan

ST. CLOUD (WJON News) -- The Downtown St. Cloud Alliance has announced a new plan to help bring vitality to the area.

As part of the initiative, the Alliance is developing a detailed strategic plan that focuses on increasing safety, beautifying public spaces, and creating opportunities for businesses, residents, and visitors.

After the latest failed bid to create a Business Improvement District late last year, by assessing business and property owners in the downtown, the Downtown St. Cloud Alliance has a new voluntary-based approach.

Highlights of the planning process include:

• Voluntary Investments: A pivot from mandatory assessments to voluntary contributions, with a projected annual investment of $500,000 to $525,000 by 2026.
• New Leadership Structure: Plans to establish a 501(c)(3) nonprofit corporation, focused solely on the vitality and prosperity of Downtown St. Cloud.

• Block by Block: Bring a specialized service contract to ensure Downtown is clean, safe, and welcoming while providing ambassadors trained in safety and community engagement.

• Collaborative Partnerships: Strengthening relationships with local businesses, public organizations, and community groups to drive impactful development and engagement.

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Downtown Alliance Director Rachel Lolmasteymaugh says, "These efforts underscore our commitment to making Downtown St. Cloud a thriving hub for activity, creativity, and connection,”

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