Here's something I never thought I'd see. Ikea just started running ads in Sweden for a crib. The ad is in a women's magazine.


What's so amazing about it? The ad acts as a pregnancy test. So basically, you see the it out of the magazine.  If you think you are pregnant, you pee on the ad and it will tell you if you're pregnant or not. If you are, you can take your peed on ad to Ikea and get the discount they are offering on the crib.

At this point, the ad is NOT available here in America. We probably have some kind of health standard that they don't want to have to keep a bunch of peed on pieces of paper at the customer service desk? I don't know. Sounds a little gross...but hey..congratulations.