Popular Online Lounge Brand Gets a Brick & Mortar Store in Minnesota

I think almost everyone loves to feel all comfy and cozy.  Especially when the weather turns much colder than what we have been experiencing the last couple of months.  This summer has been unusually hot AND humid.  Now, people are gearing up for fall with back to school, and other fall events that lead most of us to say "now it's time for hoodie weather".  Or sweda wedda - think SNL.

MINNESOTA IS THE FIRST LOCATION FOR THEIR BRICK AND MORTAR STORE

The Mall of America will soon be the first place in the country to have a brink and mortar store for this brand.  Comfrt is the brand that has been so popular online.  They are known first for their super soft and comfortable hoodie sets.  Since the popularity of those came out, they have added many other items for lounge and travel.

Airplane Mode Travel Hoodie featuring a built-in eye mask, multiple secure storage pockets, and ultra-soft weighted  fleece, has become a social media favorite and a go-to essential for frequent travelers, content creators, and anyone looking to stay calm and comfortable on the go.

WHERE WILL IT BE LOCATED - EASY TO GET TO INSTEAD OF WALKING THE WHOLE MALL

The Comfrt store is set to open on the first level of the Mall of American sometime this coming winter.  The CEO of Comfrt had this to say about moving into an actual store at the Mall of America:

“Comfrt is incredibly excited to open one of our first retail stores at Mall of America,” said Hudson Leogrande. Founder and CEO of Comfrt. “This marks a major milestone for our brand and our community that has helped us grow. From day one, Comfrt has been about creating a sense of belonging through thoughtfully designed apparel and home products that combine comfort, function, and purpose. Our brand is rooted in mental wellness, inclusivity, and community, and we're excited to bring that experience to life in a physical space. We can't wait to welcome Mall of America visitors to discover Comfrt, connect with our community, and experience the brand in a meaningful new way.”

MIGHT BE THE PERFECT GIFT FOR A PERSON WHO LOVES COMFORT APPAREL

So, this sounds like a great idea for any sort of holiday shopping.  Hopefully it's open before that, or you could always give a "it's on the way" gift.  These fleece outfits are not inexpensive, (unless you can find them on sale), but they are very worth it.  I can speak to that on a personal level. An easy and quick way to have something comfortable when you are traveling, shopping or just hanging out. It will soon be your go-to loungewear.

If you are interested in seeing what else is coming or is new at the Mall of America, just check their website.

Get our free mobile app