Kenny Chesney is set to launch his brand new line of Blue Chair Bay Rum! Chesney has put away a lot of rum in many different places, but when it came to deciding what he really wanted in a rum, Chesney didn't run off to one of the various distillers who would offer him a bunch of money and free bottles of rum. No, Kenny took his time, found some dedicated people and started researching.  Chesney's new rum brand -- Blue Chair Bay Rum -- will be in stores this May with three different flavors: Premium White, Coconut and Coconut Spiced.