Do Controversial Ads Work?
When you see an ad that’s slightly racy or controversial whether it makes you laugh, makes angry or offends you, what do you do?
I was recently in Green Bay and drove past a billboard that cautioned drivers about sin and then directed them to a website. Of course, we had to turn around so I could take a picture and of course I went to the website because I was curious as to what it was about, so I guess it kind of worked on me. Not because I supported their message, but rather out of curiosity. The page wasn’t anything terribly interesting, so I closed out of it, but it got me thinking about whether or not these methods of advertising really work.
What about you? If you see a billboard or a TV commercial that’s a little racy are you more or less likely to buy whatever it is they’re selling or do you just laugh and continue to surf?