William Michael Morgan is an artist whose growing success rebuts the often-stated theory that traditional country music is dead and gone. Fans who love that classic country sound will want to make sure to catch his set at WE Fest 2016 in August.

The young rising country star is a hat-wearing, down-home singer whose debut single, “I Met a Girl,” and straight-ahead delivery are reminiscent of a young George Strait. Written by Sam Hunt, Trevor Rosen from Old Dominion and Shane McAnally, "I Met a Girl" earned a Critic's Pick from Taste of Country, and we also named Morgan one of our Hot Artists to Watch in 2016.

He made his debut on the Grand Ole Opry in October 2015, and he's had a great year so far in 2016, performing all over the country. He brought a strong traditional slant to the 2016 Taste of Country Music Festival in June, mixing songs from his self-titled debut EP, classic country covers and even a few new songs. Morgan treated fans to Mark Chesnutt‘s “It’s a Little Too Late," followed by an acoustic version of Keith Whitley‘s “Don’t Close Your Eyes,” the Georgia Satellites’ “Keep Your Hands to Yourself” and David Allan Coe‘s “You Never Even Called Me By My Name."

He'll bring that same kind of classic country style to WE Fest on Friday (Aug. 5), along with Montgomery Gentry, Billy Currington, Granger Smith and headliner Kid Rock. Eric Church and Tim McGraw will top off the other nights of the three-day country and camping festival, which is one of the largest and most enduring of its kind in the U.S.

Best Moments From WE Fest 2015