Okay, so you're probably not going to be any warmer in this sweater than you would be in any other but the idea is interesting to say the least.

Apparently you can purchase sweaters that have a special pouch in them and you can also download an app on your phone that displays a cackling fire.  All you have to do is take your phone with the fire and place it in the pouch on your sweater, which looks like a fireplace.

Check out the video demonstration below.

I think this is totally cheesy and takes ugly sweaters to a whole new level.  You might have sold me on it if there was some sort of heat emission, but since there isn't, you can forget it!

What do you think?