Badly behaving sports stars, out-of-control halftime entertainment, offensive ads – is the Super Bowl still family entertainment?

NBC thinks it is. They rejected a proposed PETA Super Bowl ad, which features models demonstrating their fondness for fresh produce, saying it "depicts a level of sexuality exceeding our standards."

If you are also offended by women licking vegetables – you’ve been warned. Otherwise watch the video to see what the controversy is all about. Should the ad have been rejected? Is it sexy or sexist?