Well, I think Eric Church is a big fan of Jack Daniels Whiskey but it’s kind of hard to tell when he sings his song ‘Jack Daniels’.

That black label’s like black powder for my soul,
Yeah my head feels like a bomb about to blow,
But hell I’m halfway inclined to give that fuse a light,
Yeah Jack Daniels kicked my a** again last night
Yeah let Jack Daniels kick my a** again tonight

Perhaps it’s one of those love/hate relationships we all have (hello chocolate!). Here he shares a behind the scenes look with us.