What does this little cartoon crab have to do with taking the bus? It's part of a series of commercials from Belgian bus company de Lijn that are probably the most clever commercials I have ever seen.

The concept is simple, travel in groups, take the bus. The way the company has put together these hilarious videos is pure marketing genius. It makes you remember the commercial and want to see it again.

Go ahead, click play below and try not to hit rewind or share!